Our Brand & Mindset
Unconventional brand
Wh@t’sUp? L!feStyl€
Not for the ordinary mind
>>> MINDSET <<<
Rallying cry
Beyond the institutional aspect of the legal framework of a Society, "What'sUp? LifeStyle" is a rallying cry:
For self-expression and self-esteem, because it is never too late to be what we would like to be, to be ourselves. and to assume it.
For the pleasure of doing what makes us happy, the audacity to get off the beaten track, the freedom to free ourselves from opinions and judgments.
Artists, personalities, sportsmen, entrepreneurs,...
In all fields there are people who inspire us by their authenticity, their creativity, their passion, their commitment.
Some are at the origin of incredible success stories. Most of them started with their simple feeling, with will and efforts.
All of them are first and foremost ordinary people.
We all deserve to find the meaning of our life, to discover our life mission. We are all capable of creating our authentic life, with motivation, conviction, commitment, courage, perseverance, discipline.
We are much more than our title, job, career, relationships, possessions,... and everything else that is manufactured on the outside. Besides, how do we define ourselves without referring to this? What would be left if it was taken away?
Self-esteem is the awareness of our personal value, which emanates from within. It is the ability to understand one's self, to love unconditionally, and to accept without judgment. It all starts from within.
Translated with www.DeepL.com/Translator (free version)
Our perception is shaped by our experiences. In an individualistic society, self-perception has a significant influence on our emotional balance and mental health.
Unfortunately, personal accomplishment often results in a perception of difference from the ordinary, accepted as normal, and a judgmental interpretation, qualified as eccentricity, arrogance, madness,...
Our vision is different.
Together, let's propagate an original mentality, develop an assured ambition, gather an inspiring community, militate for benevolence, tolerance and open-mindedness.
Anything is possible. It is time to live our passions, to exploit our skills, to blossom in our activities, to openly carry our convictions.
This is our lifestyle concept.
Because we can all contribute to make this world more beautiful, and leave a mark of our short passage in this adventure.
Discover our related Collection
Because the others are already taken. You are unique and you don't need to please everyone. Don't let anyone change you.
A simple and effective visual, to encourage self-confidence and praise the qualities of people who think they are ordinary, but also for those who know they are not.
A wink to public life, associated with celebrity and its glitter, because in everyday life we are all a personality in the circle more or less large of our entourage. Several models are available to show off what you already are, and if you are not yet, it is up to you to become one, and in the meantime pretend.
To read also, the pages linked...
And still more to come...
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